SEO

Snippet’s are the results found on SERP(search result page) while searching for a specific keyword related to any service or product. Snippets play the role of a doorway which stands at the front of your website. They are useful for website owners as they play a vital role in boosting CTRs (click-through rate) for their specific sites. What is an SEO Snippet ? Basically the snippet is a short introduction of your whole webpage which is shown by the search engine on the search results page. Snippet is the combination of title, URL and description of the webpage or website. Snippets can be standard, descriptive, informative, etc. Meta description and meta titles are very important for a website as it is the first introduction of the website to a user who is browsing related to your targeted keywords. How SEO Snippets Affect CTR? As we all know that SEO snippet works as the first intro to the user. They often provide users with direct answers to their questions making the URL attractive to the user which directly or indirectly convinces them to click on it and accordingly  affects click-through rate for websites. It makes the users to understand the value of your content increasing the CTR in its wake. It is important to know that more informative SEO snippets can affect the clicks on organic or traditional posts on your websites. So, it should be related to the intent of the user but shouldn’t provide whole information about the question. They can not boost the ranking of the website on SERP but can enhance the visibility of the content on your related web page which shows the quality of your content to the user. Good Practices for writing Descriptive SEO Snippets  SEO’s should remember some important points while writing titles and description or while designing slugs for a website: As i have been managing a website having a page related to “Web Development in Agra” . I have fully optimized its snippet and after some off-page and technical activities its performance is better than many old web pages on the same site and on competitors also. Tools that are useful in Optimizing SEO Snippets We have many useful plugins on wordpress which helps in optimizing the websites according to SEO on-page activity while providing previews for the snippets of every web page. Most famous and highly recommended plugin is yoast as I have personally used it as a first hand experience while designing “Web Development in Agra” for Freelancer Access. Google search console features also helps to know about the behaviour of our website which helps to know about our snippet quality which is being used on web pages or websites. A/B testing methods can be helpful to know about two different snippets while comparing them with the help of Google Optimize, now archived by Google, can help in comparing two snippets and help to know which one is better. Common mistakes that should be avoided by SEOs Many mistakes are made while performing regular tasks as it becomes a problem for human nature to cope with regular problems and tiring work. SEO should avoid common mistakes while performing the regular activities are as follows: Key Points Of SEO Snippet Conclusion You should start reviewing your page snippets to be up to date about the problems that may arise from your snippet being below standard. You can try using Google search console to research about your website’s behaviour to know about major problems about your site. Google search console can help in analyzing about the pages that have low CTR and high impressions after that you can use yoast if it is on wordpress and google optimize’s A/B testing methods to compare and implement new and better snippets for your web page that helps in growing your CTR for relevant pages.