Google Ads Tutorial for Beginners

In today’s digital era, paid advertising has become a powerful tool if you want to grow your business online. And when it comes to paid advertising, the first name that comes to mind is Google Ads. In this blog, we will cover a complete Google Ads Tutorial specially for beginners. You will get a step-by-step campaign setup guide so that you can successfully launch your first ad campaign. What is Google Ads? Google Ads (earlier known as Google AdWords) is an online advertising platform where advertisers can run ads on Google Search Results, YouTube, Gmail, and partner websites. This platform helps you reach your targeted audience directly. This Google Ads tutorial will tell you how you can run campaigns according to your budget and how you can track the results. Step 1: Google Ads Account Setup Pro Tip: While creating the account choose expert mode so that you have full control over the settings. Step 2: Choose Campaign Goal in Google Ads Now you have to decide what is the goal of your ad campaign. Google Ads gives you multiple goals: If you are a beginner then the option of website traffic or leads will be best. In this Google Ads tutorial, we will move forward with the goal of “Website Traffic”. Step 3: Selecting Campaign Type Google Ads allows several types of campaigns: In this Google Ads tutorial, we will select “Search Campaign” because it is the simplest and most effective for beginners. Step 4: Configure Campaign Settings Now you have to set the basic settings of your campaign: Step 5: Creating Google Ad Groups Ad group means a group of ads that target a single keyword. Tip: By using Keyword Planner tool, you can find keywords with low competition and high search volume. Step 6: google Ads – Headline & Description Writing Now comes the most creative part – creating the ad. The link of your website, where you want the user to visit. “Professional Website Designing Services” “Affordable Web Design in India” “Get Your Business Online Today” “Mobile-friendly, fast, and modern websites for your business. Get a quote today!” “Customized website designs to grow your brand online. Contact our experts now.” Make sure that the focus of the Google Ads tutorial remains in the ad copy too – if you are promoting the tutorial then it is important to write relevant content. Step 7: Google Ad Extensions Google Ad extensions make your ad more informative and increase CTR. Some useful extensions: These extensions also increase the size of your ad and its visibility. Step 8: Setup Conversion Tracking If you want to measure real ROI, it is important to set up conversion tracking. This way you can see which ad has brought a lead or sale. Steps: Generate the code and paste it on your website Step 9: Campaign Review & Launch In the final step, you review your entire campaign: If everything looks fine, then click on “Publish Campaign”. Congratulations! Your first Google Ads campaign is live! Important Tips for Beginners for Google Ads Read more about: snippets Benefits of Google Ads Tutorial By using this Google Ads tutorial, you can generate instant traffic and leads for your business. Conclusion Google Ads has become an essential skill these days. Whether you are a business owner, freelancer or digital marketing learner – you can go from beginner to expert by following the step-by-step guide of this Google Ads tutorial. All you need is a little patience, testing and regular optimization. FAQs – Google Ads Tutorial for Beginners Q1: Is Google Ads free? No, Google Ads is a paid platform. But you can run ads according to your budget. Q2: How much money will it cost to run a campaign? You can start from as little as ₹100. Your spend depends on keywords and location targeting. Q3: Should I hire an agency or can I run a campaign myself? If you follow this Google Ads tutorial then you can easily run a campaign yourself. Q4:Q4: Is google ads helpful in increasing sales? Ofcourse, Google Ads can help in increasing your sales and leads .