Google Ads Tutorial for Beginners – Step-by-Step Campaign Setup

In today’s digital era, paid advertising has become a powerful tool if you want to grow your business online. And when it comes to paid advertising, the first name that comes to mind is Google Ads. In this blog, we will cover a complete Google Ads Tutorial specially for beginners. You will get a step-by-step campaign setup guide so that you can successfully launch your first ad campaign.

What is Google Ads?

Google Ads (earlier known as Google AdWords) is an online advertising platform where advertisers can run ads on Google Search Results, YouTube, Gmail, and partner websites. This platform helps you reach your targeted audience directly.

This Google Ads tutorial will tell you how you can run campaigns according to your budget and how you can track the results.

Step 1: Google Ads Account Setup

1. First of all you have to create a Google Ads account:
2. Visit ads.google.com
3. Sign in with your Google account.
4. Click on “Start Now”.
5. Enter business information like country, time zone, and billing currency.

Pro Tip: While creating the account choose expert mode so that you have full control over the settings.

Step 2: Choose Campaign Goal in Google Ads

Now you have to decide what is the goal of your ad campaign. Google Ads gives you multiple goals:

1. Website Traffic
2. Leads
3. Sales
4. Brand Awareness
5. App Promotion

If you are a beginner then the option of website traffic or leads will be best.

In this Google Ads tutorial, we will move forward with the goal of “Website Traffic”.

Step 3: Selecting Campaign Type

Google Ads allows several types of campaigns:

1. Search Campaigns (Text ads that appear in Google search results)
2. Display Campaigns (Image ads on websites)
3. Shopping Campaigns (Product ads)
4. Video Campaigns (Videos on YouTube)
5. Performance Max (All-in-one automated campaigns)

In this Google Ads tutorial, we will select “Search Campaign” because it is the simplest and most effective for beginners.

Step 4: Configure Campaign Settings

Now you have to set the basic settings of your campaign:

• Campaign Name: Keep a simple name for your reference like “July_Lead_Campaign”.
• Networks: Tick “Search Network”.
• Untick “Display Network” (for beginners).
• Locations: You can select specific cities, states or countries. If you want to show ads only in India then choose India.
• Languages: Hindi or English – Select the one in which your audience is comfortable.
• Budget: Set a daily budget like ₹300 per day. It can be increased later.
• Bidding: Choose a bidding strategy according to the goal – like “Clicks” or “Conversions”. “Maximize Clicks” is best for beginners.

Step 5: Creating Google Ad Groups

Ad group means a group of ads that target a single keyword.

• Google Ad Group Name: E.g., “Web Design Services”

• Keywords: Here you have to add those keywords on which your ad should be visible. For example, if you are providing website designing service, then the keywords can be:

1. Best web design company
2. Affordable website designing
3. Website designing near me

Tip: By using Keyword Planner tool, you can find keywords with low competition and high search volume.

Step 6: google Ads – Headline & Description Writing

Now comes the most creative part – creating the ad.

• Final URL:

The link of your website, where you want the user to visit.

• Headlines (3 minimum):

“Professional Website Designing Services”

“Affordable Web Design in India”

“Get Your Business Online Today”

• Descriptions:

“Mobile-friendly, fast, and modern websites for your business. Get a quote today!”

“Customized website designs to grow your brand online. Contact our experts now.”

Make sure that the focus of the Google Ads tutorial remains in the ad copy too – if you are promoting the tutorial then it is important to write relevant content.

Step 7: Google Ad Extensions

Google Ad extensions make your ad more informative and increase CTR.

Some useful extensions:

1. Sitelink Extension (extra links like Services, About Us)
2. Callout Extension (highlights like “Free Consultation”)
3. Call Extension (direct contact number)
4. Location Extension (connect to Google Map)

These extensions also increase the size of your ad and its visibility.

Step 8: Setup Conversion Tracking

If you want to measure real ROI, it is important to set up conversion tracking. This way you can see which ad has brought a lead or sale.

Steps:

1. Tools & Settings > Conversions
2. Select “+ New Conversion Action”
3. Website > Add Conversion Name

Generate the code and paste it on your website

Step 9: Campaign Review & Launch

In the final step, you review your entire campaign:

• Budget
• Keywords
• Ad Copy

• Extensions
• Conversion Tracking

If everything looks fine, then click on “Publish Campaign”.

Congratulations! Your first Google Ads campaign is live!

Important Tips for Beginners for Google Ads

• Start with a small budget -Start with a budget of ₹200-₹500 per day, and further optimize by analyzing the data.
• Do A/B Testing – Create multiple ads in a single ad group and see which one performs better.
• Regular Optimization – Check the performance of your campaign every 2-3 days – which keywords are wasting and which are converting.
• Add Negative Keywords – Add such keywords which are bringing irrelevant traffic to negative keywords.

Read more about: snippets

Benefits of Google Ads Tutorial

• Targeted Reach: Reach only interested users
• Measurable Results: Every click, every lead can be tracked
• Budget Friendly: You can control your spending accordingly
• Fast Results: You get quicker visibility than Organic SEO

By using this Google Ads tutorial, you can generate instant traffic and leads for your business.

Conclusion

Google Ads has become an essential skill these days. Whether you are a business owner, freelancer or digital marketing learner – you can go from beginner to expert by following the step-by-step guide of this Google Ads tutorial. All you need is a little patience, testing and regular optimization.

FAQs – Google Ads Tutorial for Beginners

Q1: Is Google Ads free?

No, Google Ads is a paid platform. But you can run ads according to your budget.

Q2: How much money will it cost to run a campaign?

You can start from as little as ₹100. Your spend depends on keywords and location targeting.

Q3: Should I hire an agency or can I run a campaign myself?

If you follow this Google Ads tutorial then you can easily run a campaign yourself.

Q4:Q4: Is google ads helpful in increasing sales?

Ofcourse, Google Ads can help in increasing your sales and leads .